Let’s shift our mindset and embrace year-round marketing instead of just focusing on the holiday season. Here are two ideas to boost salon income:

1. Introduce a mini service: Consider offering a specialized hair treatment, a rejuvenating manicure or facial as a mini service. This will entice customers to try something new and potentially lead to upselling additional services.

2. Create a retail package: Bundle together three products, with the top-selling product as the centerpiece and the third product being the least popular in terms of sales.

By offering this package, you can encourage customers to try out the lesser-known product and gather valuable feedback. This strategy can also help increase retail sales overall.

Implementing these ideas, you can diversify your offerings and engage customers throughout the year, ultimately boosting your salon’s income.