There is a phrase that makes many of us uncomfortable. “Would you like to purchase this product today?” For some, it feels too sales oriented. For others, it feels pushy. Many of us entered the beauty industry because they love helping people look and feel...
For years, beauty professionals were told that if they delivered exceptional results, clients would keep coming back. And for a long time, that was true. A talented stylist could build a thriving clientele almost entirely through referrals. An esthetician could rely...
Let’s be honest. If you’ve been licensed for more than five minutes, you’ve probably rolled your eyes at the phrase work-life balance. Because in this industry, balance can feel like a joke. Our schedules don’t look like a typical nine-to-five. Our bodies are part of...
There’s a moment in every appointment when a client asks a question that opens the door to real education. And when that happens, it’s gold. Questions like: Why did my color fade so fast? Do I really need this product? What’s the difference between professional and...
Trends move fast in the beauty industry. One week it’s everywhere, the next it’s gone. As licensed professionals, we sit right in the middle of excitement and responsibility. I love trends. They keep the industry creative and fresh. But I’ve learned to filter them...
