What Beauty Customers Expect in 2026 There is a phrase that makes many of us uncomfortable. “Would you like to purchase this product today?” For some, it feels too sales oriented. For others, it feels pushy. Many of us entered the beauty industry because...
What Beauty Customers Expect in 2026 For years, beauty professionals were told that if they delivered exceptional results, clients would keep coming back. And for a long time, that was true. A talented stylist could build a thriving clientele almost entirely through...
If you’ve been in this industry for any length of time, you’ve seen trends come and go. Some are exciting. Some are confusing. Some make you wonder who approved them in the first place. As licensed professionals, we sit in an interesting position. We’re exposed to...
There’s a moment in every appointment when a client asks a question that opens the door to real education. And when that happens, it’s gold. Questions like: Why did my color fade so fast? Do I really need this product? What’s the difference between professional and...
Continuing education is required. We all know that. But enjoying it? That’s another story. For a long time, I treated education like homework. Something I had to get through so I could check a box and move on. That mindset made learning feel heavy and boring. What...
Every one of us has had that week. The one where clients cancel last minute, supplies run low, and nothing seems to land quite right. You walk into work motivated and leave wondering how the day unraveled so fast. I had one of those weeks recently. And while I...
