How to Talk SPF Like a Pro: Retailing and Re-Educating Clients
As a licensed pro, you have the authority and trust to shift how clients approach sun protection—and that starts in the treatment room. Incorporate SPF education into every skincare or waxing service by explaining how UV exposure undoes the benefits of their treatments. Demonstrate how professional SPFs feel different than drugstore options—lighter, non-greasy, and cosmetically elegant. Stock a variety, from tinted sunscreens to mattifying formulas and spray SPFs for hair and scalp. Pro tip: create a “Try Me” SPF station and give samples with each summer service. Bundle SPF products with aftercare kits or offer a discount on SPF with any facial or peel to boost retail revenue while protecting your clients’ results.
After-Sun Treatments for Skin and Hair: What to Offer In-Salon
Summer is brutal on hair and skin, especially for clients spending time in chlorine, saltwater, or sun. Offer targeted treatments like moisture-locking masks, scalp hydration rituals, and antioxidant-rich facials. For hair, try glossing treatments that restore shine and protect against UV rays, or create custom repair treatments with bond builders and nutrient-infused oils. For skin, introduce cooling, calming facials using aloe, cucumber extract, or cold globes. Market these as “summer resets” or “post-vacation recoveries,” and package them with travel-size homecare to keep the benefits going. Don’t forget to highlight these services with before-and-after photos on social media—clients love seeing transformation stories.
Summer-Friendly Product Recommendations for Retail Shelves
Summer shopping is all about convenience and multitasking. Curate a collection of lightweight, versatile products that work double duty—like setting sprays with SPF, tinted moisturizers, scalp-protecting mists, and beach-friendly dry shampoos. Highlight these as “Summer Essentials” and change your display every two weeks to keep it fresh. Create bundles like “Weekend Getaway Kit” or “Poolside Rescue Pack” with a few bestselling minis in a cute bag. Add QR codes on shelf-talkers linking to video demos or tips on how to use them. Offering a “Buy 3, Get a Travel Pouch Free” incentive can also boost multiple-item sales and increase overall basket size.
Hosting a “Summer Skin & Hair” Event or Open House
Events create buzz, boost retail, and fill your books. Plan a summer open house featuring mini services like 15-minute scalp massages, quick brow shaping, or flash facials. Offer iced drinks, raffles, and exclusive discounts for attendees. Set up interactive stations where clients can test SPF, smell summer scents, or build their own travel kits. Invite a guest expert—like a local nutritionist or fitness coach—to share summer wellness tips and attract a broader crowd. Promote the event with a countdown campaign on social, and follow up with email recaps, thank-you discounts, and service incentives to rebook attendees.